Today, she works full-time as an independent consultant, advising pharmaceutical companies, healthcare organizations, agencies, startups, and advocacy groups on patient engagement, influencer and creator strategy, community trust, social listening, and healthcare communications—bringing both deep industry experience and the perspective of someone who has spent a lifetime navigating complex chronic illness herself.

That perspective has also built a social community of more than 180,000 people, with videos reaching millions of viewers across conversations about medical gaslighting, chronic illness, disability, women’s health, patient advocacy, and the often absurd realities of navigating the American healthcare system.

Ilana is the author of two books, Surviving and Thriving with an Invisible Chronic Illness and Medical Gaslighting: How to Get the Care You Deserve in a System That Makes You Fight for Your Life. Her work has taken her from viral videos and brand partnerships to keynote stages, documentaries, national media, podcasts, and healthcare conferences.

Alongside her consulting practice, Ilana speaks, partners with healthcare and consumer brands, appears as a subject-matter expert, and creates patient-first media that makes complicated healthcare conversations accessible, actionable, and difficult to ignore.

Patients come to Ilana to become smarter, more prepared advocates for themselves. Healthcare companies come to her when they’re ready to understand those patients better.